WEBSITE CREATION -
- Understanding about Internet, websites, domain, web server, web hosting etc.
- Planning of a website
- HTML Basic
- About CMS and creating website in
- WordPress
SEARCH ENGINE OPTIMIZATION -
- What is SEO?
- What are search engines and their functions?
- Understanding traffic, keywords etc.
ONPAGE OPTIMIZATION -
- What is on page SEO?
- Keyword Research With Google Keyword Planner
- Domain Selection & URL Structuring
- Head Section Optimization
- Meta Tag Optimization
- Redirection Tags
- SEO Friendly Content Writing
- Heading Optimization
- Keyword Density, Spamming Stuffing
- LSI (Latent Semantic Indexing)
- Image Optimization
- Video Marketing
- Robots File Creation
- Sitemap Creation & Submission (html and xml)
- Website Tracking Tools (Google Analytics, Google Webmaster Tools)
OFF PAGE OPTIMIZATION -
- What is Off page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do Follow and No Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way and three way)
- Search Engine Submissions
- RSS Feeds
ADSENSE & BLOGGING -
- What is Adsense
- How to get approved for Adsense
- Cool trick to get Adsense approval by Google
- Using your adsense account interface Placing ads on your blog
- Creating blogs with our Free theme
- What is Blogging
- How to Blog
- What is Wordpress and How to Create with Wordpress
- Wordpress Themes and Plugins
MOBILE WEB MARKETING -
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile marketing
- App Store optimization
- Creating mobile website through wordpress
- Advertising on mobile (App & Web)
- Targeting ads on Apps Targeting via location
- Targeting ads on search engine
- Content Marketing on mobile
- Mobile strategy-segmentations option targeting and difference
- SMS marketing
SOCIAL MEDIA MARKETING -
- What is social media
- Understanding the existing social media paradigms & psychology
- How social media marketing is different than others
FACEBOOK MARKETING -
- Understanding Facebook marketing practical session
- Creating Facebook Page
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page merketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- Using power editor tool for adv.
LINKEDIN MARKETING
TWITTER ADVERTISING
VIDEO MARKETING
ECOMMERCE MARKETING
EMAIL CAMPAIGN