Digital Marketing
WordPress (Elementor/ElementsKit), Wix, Mailchimp, Yoast SEO, YouTube, Google Ads, Social Ads, WhatsApp marketing, Photoshop & Canva.
Website Creation & CMS
Build marketing-ready websites with popular builders and WordPress tools.
- Internet basics: domain, DNS, hosting, web server
- Website planning & content strategy
- HTML basics & responsive essentials
- WordPress local setup, themes & plugins
- Elementor + ElementsKit: page building, templates, global styles
- Wix site builder fundamentals
- Canva Sites & Mailchimp landing pages for quick campaign funnels
- Responsive & accessible design best practices
SEO — On-Page & Technical (Yoast)
Practical on-page and technical SEO using Yoast on WordPress.
- SEO basics: crawl, index, rank; search intent
- Keyword research (Google Keyword Planner + intent mapping)
- Titles, meta descriptions, headings, URL structure
- Yoast SEO plugin: setup, focus keyphrase, readability & sitemap
- Image & video SEO (alt text, compression, schema basics)
- Technical SEO: robots.txt, XML sitemaps, canonical tags
- Core Web Vitals overview & speed tips
On-Page Optimization (Hands-on)
Step-by-step on-page tasks you will implement on live sites.
- Optimized content structure & internal linking
- Keyword placement, headings strategy
- Image optimization & responsive delivery
- Video embedding and schema for videos
- Search Console setup & troubleshooting
- Tracking basics: GA4 & Search Console insights
Content, Blogging & Monetization
Create SEO-friendly content and monetize via ads.
- Content calendar, pillars & formats
- SEO content writing and Yoast optimization
- AdSense setup, approval best practices & placements
- Canva for thumbnails, social creatives & short videos
Google Ads (PPC) — Essentials
Search, Display & YouTube campaigns with conversion basics.
- Account structure: campaigns, ad groups, ads
- Search campaigns: keywords, match types, ad copy
- YouTube ads: in-stream, discovery, end screens strategy
- Conversion tracking with GA4 & Google Tag Manager
- Key metrics: CTR, CPC, CPA
YouTube & Video Marketing
Video optimization, creator tools and ad strategies.
- YouTube SEO: titles, descriptions, tags & transcripts
- End screens, cards & playlists to boost retention
- Thumbnail design in Canva; A/B ideas
- vidIQ for keyword research & competitor insights
- Video ad funnels & performance tracking
Social Media Strategy & Ads
Organic and paid tactics across major social channels.
- Platform strategies: Facebook, Instagram, LinkedIn, X
- Content types: Reels, Stories, Carousels, Short-form video
- Facebook & Instagram Ads: targeting, creatives, budgets
- LinkedIn for B2B: organic posts & sponsored content
- Twitter (X) ads basics and promoted content
Email Marketing — Mailchimp
Audience, automation and conversion-driven mail flows.
- Mailchimp account setup & audience management
- Signup forms, popups and embedded forms
- Automations: welcome series, drip campaigns, reminders
- Integrations: Mailchimp with WordPress/Elementor & landing pages
- Campaign analytics: open rate, CTR, deliverability
WhatsApp Marketing
Practical usage of WhatsApp Business & automation for leads.
- WhatsApp Business App: setup & features
- Broadcast lists vs. groups, templates, and catalogs
- Click-to-WhatsApp CTAs & ad placements
- WhatsApp automation tools & basic chatbots
- Compliance & good practices for messaging
Analytics & Tagging
Measure performance and set up event tracking.
- Google Analytics 4 (GA4): property setup & reports
- Google Tag Manager (GTM) overview & event tagging
- Tracking conversions & funnel analysis
- Search Console for indexing & performance monitoring
Design Tools — Canva
Quick creative work for social, ads & thumbnails.
- Social graphics, banners, and ad creatives
- Thumbnail design templates and export settings
- Short video clips & animated posts for social
- Brand kit and template reuse for consistent assets
Photoshop — Photo Editing
Basic to intermediate Photoshop skills for marketing assets.
- Introduction to interface, panels & workspace
- Layers, masks, selections & blending modes
- Basic retouching and color correction
- Designing social posts and ad banners
- Export settings for web & social (optimization)
Capstone Project
Complete, deployable marketing site + campaign & analytics report.
- Build a full website using WordPress (Elementor/ElementsKit) or Wix/Canva
- Implement SEO (Yoast), content, and analytics (GA4)
- Run a small paid campaign (Google/Facebook/YouTube) and report performance
- Create email automation in Mailchimp to capture and nurture leads
- Design creatives using Canva & Photoshop and thumbnails for YouTube
- Deliverables: live site URL, GitHub repo (if used), campaign report & README